Episode 2: Matcha as a Trend

Everyone has been witness to the rise and fall of a trend. For example, in 2014 we watched as kale and "Pharrell hats" made it big and then fell off the map. But as new trends appear, older ones vanish.  And in the case of new supertrends, it looks like 2015 is shaping up to be the year of Matcha. In this episode we examine some theories as to why Matcha may be growing as a trend.  We investigate the different facets of Matcha and take a deeper look into how it’s survived for so long and why it can continue this way in America.

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